CONTINUOUS ASSESSMENT CONTINUOUS IMPROVEMENT

NY3Rs Statewide Project,

Supported in part by the Federal Library Services and Technology Act funds, awarded to The New York State Library by the Federal Institute of Museum and Library Services.

 

SESSION 3

MARKET RESEARCH TOOLS, Albany

Focus Groups

1.      Selecting Group Members

·        Commonality of members vs. representative of various subgroups of community

2.      Good Facilitator - knowledge about libraries

3.      Good set of questions

4.      Regional project to train facilitators

5.      Advisory Cte for library - use as focus group

6.      Group market segments

7.      Go to BI classes and listen

8.      Article  ® Denver P.L. focus groups w/4th graders

9.      PR Intern - conduct individual surveys

10.  Professor not on campus, offer to take the class, and use the class as focus group

11.  Students get information - signs, talk to students, in department

12.  Hold focus group at locations outside the library - i.e. nursing homes

 

Surveys

1.      Survey questions asked at desk and on website

2.      No questions posed - hard to have few

3.      Demographics with each survey?

·        Helps disaggregate samples/cross tabulation

·        Helps pinpoint responses

4.      User satisfaction questions

·        Open-ended

5.      What do we do with the results?

·        Increase hours

·        Broaden eligible borrowers

·        Online reference after hours

6.      Why do we survey?

·        Effects planning

7.      Question design

·        Local

·        Consultant

8.      Comments were most valuable

9.      Liquid questions were complicated

 

Tools

·        Change Curve

·        CBAM  Levels of Use/Stage of Concern

·        Continuum

·        Affinity Diagram

·        Pair & Share

 

 

 

PLUS/DELTA EVALUATION Session 3

 

 

Rochester

Albany

METRO

Plus

Content galore!

Ideas galore!!

Constancy of Purpose work.

Measures work..

More comfortable temperature

Examples

Practical applications.

Immediacy – vision statement

 

 

Delta

More short breaks.

Add dates & citations to articles (copyright)

More diet sodas with caffeine.

Rounds of 8 space at bottom.

Reading before session.

More non-profit examples, public & academic libraries.

Improvement-l@lakenet.org